Business philosophy

Business philosophy, also known as enterprise philosophy, originates from the innovative application of social humanities and economic psychology, and is a methodological principle unique to an enterprise engaged in production, management and management activities. It is the basis for guiding business behavior. An enterprise in the fierce market competition environment, facing a variety of contradictions and choices, enterprises are required to have a scientific methodology to guide, a set of logical thinking procedures to determine their own behavior, this is business philosophy. For example, Matsushita corporation of Japan "stresses economic benefits, attaches importance to the will to survive, and seeks survival and development in everything", which is its strategic decision-making philosophy.

values

The so-called value concept is the basic viewpoint that people (individuals, organizations) evaluate their existence, behavior and behavior results based on some utilitarian or moral pursuit. It can be said that life is for the pursuit of value, value concept determines the pursuit of life behavior. Values are not the embodiment of people in a moment, but the concept system about values formed in long-term practice. Enterprise's values refer to the value evaluation of enterprise's existence, business purpose, business purpose and the collective consciousness of integration and individual alienation pursued by enterprise employees, which is the common value criterion for all enterprise employees. Only on the basis of common value criterion can the correct value target of enterprises be produced. Only with the correct value goal can there be the behavior of striving to pursue the value goal and the enterprise has hope. Therefore, corporate values determine the orientation of employees' behavior and are related to the survival of enterprises. The value of the enterprise only its own economic benefits, will deviate from the socialist direction, will not only damage the interests of the country and the people, but also affect the overall image of the enterprise; Only the value of immediate interests, will be eager for quick success and immediate benefits, engage in short-term behavior, so that the enterprise lost momentum, resulting in the demise.

The spirit of enterprise

The spirit of enterprise refers to the spirit of enterprise members formed by careful cultivation based on the specific nature, task, purpose, requirements of The Times and development direction of the enterprise.

The spirit of enterprise should be reflected through the practice of all employees. Therefore, it is the externalization of enterprise worker's concept consciousness and enterprising psychology.

Enterprise spirit is the core of enterprise culture and plays a dominant position in the whole enterprise culture. Based on values and driven by value goals, enterprise spirit plays a decisive role in enterprise management philosophy, management system, moral fashion, group consciousness and corporate image. It can be said that the spirit of enterprise is the soul of an enterprise.

The spirit of enterprise is usually expressed in some philosophical, concise and lively language, which is easy for workers to remember and motivate themselves. It is also convenient for external publicity, easy to form an impression in people's minds, so as to form a distinctive corporate image in the society. For example, the "one fire" spirit of Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the people in the building, which is in essence dedicated service. The spirit of "seeking truth and forging ahead" of Xidan shopping mall reflects the value concept of seeking truth as the core and the management style of sincerity and trustworthiness, pioneering and forging ahead.

Enterprise moral

Enterprise morality refers to the sum total of the code of conduct that adjusts the relationship between the enterprise and other enterprises, between the enterprise and customers, and between the employees within the enterprise. From the perspective of ethical relations, it evaluates and standardizes enterprises according to such moral categories as good and evil, public and private, honor and disgrace, honesty and hypocrisy.

Different from legal norms and institutional norms, corporate ethics do not have such mandatory and binding force, but have positive demonstration effect and strong appeal. When recognized and accepted by people, they have the power of self-restraint. Therefore, it has wider adaptability and is an important means to restrain the behavior of enterprises and workers. Chinese time-honored Tongrentang drugstore is more than three hundred years of enduring success, lies in the fact that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, forming a professional ethics with industry characteristics, that is, "help the world keep fit, keep improving, treat both young and old alike".

A sense of community

Group is organization, and group consciousness refers to the collective concept of organization members. Group consciousness is an important psychological factor in the formation of enterprise internal cohesion. The formation of enterprise community consciousness makes every employee of the enterprise regard their work and behavior as an integral part of the realization of enterprise goals, so that they feel proud of being a member of the enterprise and have a sense of honor for the achievements of the enterprise, so as to regard the enterprise as the community and ownership of their own interests. Therefore, they will strive to achieve the goals of the enterprise and consciously overcome the behavior inconsistent with the realization of the goals of the enterprise.

The enterprise image

Corporate image is the overall impression of an enterprise that is recognized by consumers and the public through its external characteristics and business strength. By the external characteristics of the performance of the enterprise's image called surface image, such as signs, facade, logo, advertising, trademarks, clothing, business environment, etc., these give people an intuitive feeling, easy to form an impression; The image expressed through the management strength is called the deep image, which is the concentrated embodiment of the internal elements of the enterprise, such as personnel quality, production and management ability, management level, capital strength, product quality and so on. The surface image is based on the deep image. Without the deep image, the surface image is false and cannot be maintained for a long time. Since circulation enterprises mainly deal in goods and provide services and have more contact with customers, the surface image is particularly important, but this does not mean that the deep image can be placed in a secondary position. Beijing xidan shopping center in order to "honesty, sincerity touching, the good faith, sincere to send people" to establish wholeheartedly for customer service, corporate image, and this kind of service is built on a beautiful shopping environment, reliable product quality, substantial price, on the basis of which with strong material foundation and operating strength as a guarantee of quality service, Achieve the combination of surface image and deep image, won the trust of the majority of customers.

Corporate image also includes the visual identification system of corporate image, such as VIS system, is the visual identification of the external publicity of the enterprise, is one of the channels for the introduction of the social visual cognition of the enterprise, but also marks the enterprise into the modern management of the logo content.

Enterprise system

Enterprise system is formed in the practice of production and management, which is mandatory to human behavior and can guarantee certain rights. From the hierarchical structure of enterprise culture, enterprise system belongs to the intermediate level, which is the manifestation of spiritual culture and the guarantee of the realization of material culture. As the mode of employee behavior standard, enterprise system enables individual activities to be carried out reasonably, internal and external interpersonal relations to be coordinated, and the common interests of employees to be protected, so that enterprises are organized in an orderly way to achieve corporate goals and efforts.

Cultural structure

Corporate cultural structure refers to the temporal and spatial order, primary and secondary status and combination mode of various elements in the corporate culture system. Corporate cultural structure is the proportion and position relation of the composition, form, level, content and type of corporate culture. It shows how the elements are linked to form an overall pattern of corporate culture. Namely enterprise material culture, enterprise behavior culture, enterprise system culture, enterprise spirit culture form.

Corporate mission

The so-called enterprise mission refers to the role and responsibility that enterprises should take in the social and economic development. It refers to the fundamental nature of the enterprise and the reasons for its existence, explains the business field and business thought of the enterprise, and provides the basis for the establishment of enterprise goals and the formulation of strategy. Enterprise mission should explain the scope and level of the enterprise's activities in the whole social and economic field, and specifically describe the identity or role of the enterprise in social and economic activities. It includes the business philosophy, the purpose and the image of the enterprise.